Organizational Communication Era of Globalization

Question: Discuss about the Report for Organizational Communication for Era of Globalization. Answer: Introduction: Communication in the organizational structure is among the most important factor that organizations have to maintain in order to fulfill requirements of the operational processes. Specifically, in the present competitive business environment, communication has able to increase its significance in a great way. Effective communication within the organizational structure help to fulfill all the requirements of the operational processes. 1: The report will focus on the Commonwealth bank of Australia communication process. The report will consider Commonwealth bank, as it is regarded as one of the premier financial institution within the country. In fact, the organization has its presence in New Zealand, United Kingdom and USA also (Commbank.com.au 2016). It highlights the fact that the organization has able to create effective communication structure among the different levels of employees in order to fulfill all the objectives of the organization. 2: Formal communication network are developed by the company, which is and accepted by all the employees. Formal communication also has two parts namely centralized communication and decentralized communication (Curtis and Cachia 2015). In Commonwealth bank, decentralized communication procedure is utilized. Conversely, informal communication network tend to help in utilizing effective communication when formal communication structure broke down. Formal communication channel provides information regarding policies, goals and procedures. Therefore, Commonwealth banks newsletter can be regarded as one of the prime for communication channel, as it provides employees as well as clients clear idea regarding objectives and goals of the organization. Formal communication channel also includes reports, memoranda, chain of command, employers manual (Cornelissen 2013). On the other hand, informational communication channel includes lunchtime conversations, managers walking around etc. Commonwealth bank includes two-way communication process in order to fulfill all the requirements of the operational process. Organizational communication flow can be upward, downward, and diagonal according to their requirements (Braaf et al. 2013). Now, Commonwealth bank is an extremely big financial institution. Therefore, it focuses on utilizing combination of communication flow so that it can able to fulfill all the requirements. Figure 1: Flow of communication (Source: Joseph, O'Brien and Correa 2016) The above diagram highlights the fact that Commonwealth bank has focuses on the development of effective communication structure so that the information can flow in an appropriate manner. However, Commonwealth bank has provided opportunities to all the employees so that they can share information effectively. 3: Commonwealth bank focuses on the management approaches such as delegating, equipping and setting goals in order to create proper communication channel. In case of goal setting approach, organization focuses on the utilization of brief and clear communication process so that it can able to create desired impact on the effectiveness of the organization. In case of delegating approach, organization focuses on the utilization of much elaborate process of communication so that every member within the organizational structure can able to understand the significance (De Nobile 2016). In case of equipping, organization tries to communicate the role of each member effectively. Commonwealth bank focuses on the effective utilization of goal setting approach so that it can able to fulfill all the objectives (Rajhans 2012). Commonwealth bank tries to utilize is well-developed structure in such a way so that it can able to communicate goals to the each member effectively. Commonwealth bank focuses on the utilization of arrow approach in order to share message effectively with the employees. Furthermore, arrow approach for communication also helps organization to speak with authority and credibility (Deshpande 2013). Thus, it has created major positive impact on getting desired results from all level of the employees. 4: As per the article by Strongman (2013) organizational culture reflects a system based on the shared values, assumptions and beliefs that examine how people behave within the organizational structure. All the shared values have major influence on the employees regarding how they dress, perform and act within the organizational structure. On the other hand, organizational climate reflects shared attitudes and perceptions about the organization. Organizational culture depends based on sociology and anthropology whereas organizational climate based on psychology. For that reason, organizational climate does not deal with norms and values. In fact, organizational climate is concerned with the present organizational atmosphere (Strongman 2013). However, organizational culture depends heavily on the values and norms. In fact, employees can able to learn what is unacceptable or acceptable within the organizational structure. Organizational climate depends heavily on the managerial prescription whereas organizational culture is long lasting and does not depends too much on the managerial decisions. Commonwealth bank focuses on five cultural elements including trust, space, value, norms and faith for the effective utilization of communication process. Trust and faith has helped employees to share personal information with the other employees effectively. Thus, it helps to create strong bonding among each member of the team. On the other hand, value and norm helps Commonwealth bank to reduce any possibility of misconduct during the communication process (Gonzalez Gonzalez and Zamora Ramrez 2016). Finally, space helps employees to share their thoughts and opining in a much more effective way. 5: Commonwealth bank is present all across Australia and New Zealand region. Therefore, the organization often faces difficulties in maintaining effective communication with several branches in an appropriate manner. In order to reduce this problem organization will have to consult with higher authorities of different branches. Furthermore, organization will have to specify a platform, which has to be used by the employees at the time of communicating employees working in different branches (Tourish 2014). It will also have to conduct different official programs to enhance the cohesiveness among the employees working in different branches. 6: It has been identified that employees working in the ground level position is facing difficulties in sharing their problem to the higher authorities. Therefore, Commonwealth bank has to focus on the internal communication procedure so that it can able to reduce the difficulties in an appropriate way. Firstly, organization will have to collect feedback from the focus executive level employees. Secondly, it has to identify the exact reason for the break in the communication process. In the third step, it has to focus on the evaluation of best possible strategy so that employees regardless of position can able to share their thoughts and perceptions effectively. In the final step, it has to focus on the effective implementation procedure of the selected strategy so that it can able to eliminate barriers in the communication process. Conclusion: It can be mentioned that organization will have to utilize different aspect of communication approach in order to fulfill all the requirements of operational process. Furthermore, communication depends heavily on the organizational culture and climate. Therefore, it is necessary for the organization to utilize these factors in an appropriate manner. References: Braaf, S., Manias, E., Finch, S., Riley, R. and Munro, F., 2013. Healthcare service provider perceptions of organisational communication across the perioperative pathway: A questionnaire survey.Journal of clinical nursing,22(1-2), pp.180-191. Commbank.com.au. 2016.Personal banking including accounts, credit cards and home loans - CommBank. [online] Available at: https://www.commbank.com.au [Accessed 19 Sep. 2016]. Cornelissen, J., 2013. Integrated Organisational Communication.Corporate Communications: An International Journal. Curtis, H. and Cachia, M., 2015. 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